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3 Ways to Write Better Ads (Faster) with WordStream

If you have been working with PPC for a while you’ve probably already reached the conclusion that  your text ads play a large part in determining the overall success of your PPC account. While bidding on the right keywords ensures that your ads are appearing in front of qualified searchers, if your ad copy isn’t [...]

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How Does the AdWords Auction Works

If you work in the search marketing industry, you may have found yourself having a conversation somewhat like this one (the same conversation I have every time I tell a “regular person” what I do): Regular Person: So, what do you do? Me: I work as a writer for a software startup. Regular Person: What [...]

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Google Adwords for Business

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Guide to Setting up Your Google Adwords Account