How should I buy Text Ads to Gain Maximum SEO Benefit?

1. Beware of the number of outgoing links.
A site with a large number of outgoing links pointing to your site will have a lower weight when it links to you than a site which contains a lower number of outgoing links. For example, consider two websites with equal characteristics except that one has 50 outgoing links and the other has 20. A link from a site with 50 outgoing links will be weighted less than a site with 20 outgoing links.

Search engines attempt to filter out those sites that attempt to spam it. It is recommended not to purchase text ads from sites with more than 20 advertisement or sponsored links.

2. Don’t just buy high PR sites.
Purchasing text links from sites with high PageRank causes the inbound links to your site to appear unnatural and therefore more likely to come under scrutiny of a search engine’s spam control team. Purchasing text links from sites of varied PageRank will allow your site or webpage to appear natural.

3. Don’t just buy site-wide links.
Purchasing site-wide links to your site will increase the link count to your site faster than purchasing single links. However, by focusing your attention solely on site-wide links, your site is more likely to become flagged and therefore scrutinized by a search engine’s spam filters.

4. Keep links for a longer period of time.
Even through a search engine may have already crawled your site from a link you purchased, it is important to keep the link active long enough so that search engines can allocate the linkage data to your site. It is important that links are kept for at least 3 months for the full benefits of a link to be passed through.

5. Buy links to both sub pages and to your home page.
Having incoming links to your homepage is important in optimizing your overall site. However, with competitive keywords it is essential to link to sub pages (such as a product or service page) that reflect the keywords you are after.

6. Mix up your anchor text.
 While having consistent anchor text to your site enables you to rank well for that particular term, having exact anchor text for all your incoming links can cause your site to become blacklisted by search engines.
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