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How To Improve Your Click Through Rate (CTR)
What is CTR CTR is the percentage of viewers that actually click on your ad. CTR is different from impressions, which is the number of people who view your ad, whether they click through or not. By improving your CTR with AdWords, you achieve the following: Increase your traffic. Lower your CPC (thanks to the Rank = CPC * CTR equation). The click through rate [...]
Read More »How To Get More Traffic From AdWords
We discussed about eliminating unwanted traffic in the previous article, but what about increasing your traffic volume, at no risk to your budget. Volume and targeting are two instruments that should work in tandem. They help you fine-tune your campaign, to constantly increase profits. The following are ways in which you can increase your ad [...]
Read More »How To Eliminate Unproductive Traffic
A mistake many people make is thinking that the more impressions their ads get, the better. That the more visitors to their website, the better. However, with PPC advertising that’s not always true. You can increase your ROI when the traffic you send to your landing pages is highly targeted, and you can lower your campaign costs by getting [...]
Read More »How to Improve Your ROI (Return On Investment)
This article will help you understand the key-factors that influence your return on investment (ROI), and how you can fine-tune them to increase it. What Is ROI and Why Is It Important Return on investment (ROI) is a percent that expresses how much money you gain for the money you spend. Or, in other words, [...]
Read More »How To Improve Your Conversion Rate
This article aims to help you understand what your conversion rate is and how to improve it. What Is Conversion Rate and Why It’s Important When a web surfer notices your ad and clicks on it, you have a potential customer. If this visitor decides to buy something from you, then you have a customer. [...]
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