Search Engine Optimization, or “SEO” is the process of obtaining high rankings in the search engines. Getting high search engine rankings can bring a geyser of traffic to your website, and it’s a crucial part of making money online.
This website will discuss tips on how to be a successful SEO as well as a seasoned online marketer. We’ll do case studies from time to time but mostly we’ll offer our advice on what is working in the context of ranking websites. One area we will cover very collectively is LOCAL SEO. Local SEO is a strategy that is employed by services professionals and local businesses who thrive on getting traffic from their local markets.
Two examples of local business searches are below:
“Lawyer in Miami Florida,” and “Realtor in Orange County.”
Both of those businesses will thrive on getting people to their site with the above search terms. We’ll cover many more examples in subsequent blog updates.
But how do you identify the best ways to uncover the best terms to try to rank for?
Well, there is on school of thought, and that’s to really target the “most searched” terms. You can use the Google Keyword Planner to find out exactly how much a client can expect to get from a certain term both locally and globally.
However, I like to ‘let the public’ go out and try to target the most en vogue terms that look like they will provide geysers of traffic to the pages they direct them to.
Why is this?
Well, first and foremost, there is something I call low hanging fruit.
Low hanging fruit is a word I use to describe the keywords that nobody goes after. So, let’s just say you are looking for “baseball gloves.”
Everyone and their brother, sister, and even third cousin, will be gunning for that term. So, I like to go a little bit outside the box and try to rank for something like “the best leather baseball glove for shortstops.”
This search may not happen that much, but when it does #BOOM.
This is laser targeted, and should a shortstop find your page, and you properly talk about the item at hand, your in business. This is a win-win and a way to think way outside the box.
More traffic is good. More targeted traffic is better.
This post was co-created with my good friend Tim Schmidt, who is a well respected SEO in Ft. Lauderdale. Check out more cool information on social media and other forms of online marketing from him on Social Media Today, where he is a frequent contributor.