Facebook gathered hundreds of people into the Museum of Natural History in New York on Wednesday for its first-ever Facebook Marketing Conference. At the top of the agenda was Premium, a new suite of products for marketers designed to leverage the social network’s access to your friends and friends of friends.
As a user, you’re not likely to notice any huge differences, except maybe for the new Timeline Brand Pages, a related announcement. But there are some subtle changes that Facebook believes enable marketers to evolve their relationship with consumers beyond advertising and into “stories.” The following is a rundown of everything Facebook announced, in Q&A format.
What new ad products did Facebook announce?
Officially, there were five:
- Ads that appear in News Feeds
- Ads that run on the right-hand side of your homepage
- Ads within the News Feed on your mobile device
- Ads that appear when you log out
- Offers
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