Now that you’ve created a Facebook ad, it’s time to learn how to optimize your ads to improve your results and reach more of the right customers. This guide will introduce useful tools and best practices to help you optimize your ad’s performance. You will see the best results from your campaigns if you continue to monitor your ads progress and optimize your ads on a regular basis. Even the best performing ads should be optimized regularly to keep your customers engaged with new content or images. We recommend that you review your ads performance at least once a week, if not more often, to assess the ad’s performance against your objectives and determine what to optimize.
After creating your Facebook ad campaign, we recommend that you regularly monitor the performance of your campaign. When you log into your Ads Manager tool (facebook.com/ads/manage) you can see the main statistics for each campaign and schedule regular reports to stay up to date on your campaign results.
You should understand what metrics and reports you need to see what results you’re getting based on your goals. After doing this you can reallocate your budget to the ads or campaigns that are performing well. You can then create new ads using what you’ve learned.
Remember you can use the Ads Manager to track metrics for your campaigns and individual ads, such as the social percentage of the campaign engagement, clicks, impressions, CTR, and CPC.
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