Google AdWords Display Network Tab: How to Use the Reconfigured Display Network Tab

This is another post in a series aimed at helping advertisers to better understand how to leverage all of the various tools in the AdWords interface to help get the most out of their campaigns. Previously we’ve offered guides to using:

• AdWords Ad Extensions
• AdWords Reporting via the Dimensions Tab
• AdWords Campaign Settings
• Creating & Analyzing AdWords Ads
• The Google AdWords Audience Tab
• Google AdWords Auto Targets
• Google AdWords’ Left Navigation
• Google AdWords Tools & Analysis Tab

Google recently reconfigured how advertisers can manage their display campaigns, and in this post we’ll walk through the new Google AdWords display network tab.

Using the Google AdWords Display Network Tab

As with most of the main tabs within AdWords (keywords, ad text, etc.) you access the display network tab to view all campaigns, a specific campaign, or even drill down to a specific ad group.

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